Insights on venture debt.
Month: January 2019
What Happened in 2018? The industry witnessed firsthand the trend of more and more companies adopting SaaS platforms as part of their overall technology strategy. Additionally, we saw infrastructure services experience massive growth, particularly for AWS. This service accounted for 55% of Amazon’s operating profit, though it only contributed 12 percent to net sales. SaaS …Read More
What Is a SaaS Go-to-Market Strategy? A go-to-market (GtM) strategy is how companies — not just SaaS businesses — plan to reach their target consumers and also establish a unique competitive marketplace advantage. Interestingly, it’s not often the companies themselves deciding how to target their ideal customers but the customers themselves who create trends and …Read More
First, What is the Digital Transformation? The digital transformation is a collective term for industries and organizations (and even non-business sectors and governments and societies themselves) across the world following the trend of changing the way they use digital technologies while also accelerating their impact. It’s a very broad term with vast implications across the …Read More
The SaaS industry saw some serious growth in 2018. While businesses have been using SaaS platforms for years, more and more have been adopting and implementing SaaS applications as key components of their business operations — so much so that cloud infrastructure platforms such as Microsoft Azure and Amazon Web Services, the cloud-based foundations of …Read More