What is Debt Financing

Insights on venture debt.

Author: Wendy Jarchow

Make It Easy for Your Subscribers to Prove SaaS ROI

Data Makes the World Go ’Round Long gone are the days when decision-making was driven by instinct. Data rules the way forward, and more than ever, the way forward needs to be justified. That justification needs to be more than just checking off the “is there a fit” box. The business and financial value need …Read More

How SaaS Integrations Open the Door to Success

IT is Looking for Options that Integrate with Existing Applications Despite the tremendous growth of SaaS over the past couple years and its anticipated growth throughout 2019, SaaS companies must understand that new opportunities in themselves may not necessarily translate into scalable growth. New subscribers are great and are worth your time and effort, but …Read More

Want to Increase Your SaaS User Adoption? Here Are 3 Recommendations

The SaaS industry has grown exponentially over the past few years, and it’s expected to continue doing so throughout 2019. But growth doesn’t necessarily equate to complete SaaS user adoption — a metric that must be carefully monitored and analyzed on a frequent basis to ensure that all the new subscribers you’re bringing in are, …Read More

Benefits of Using Venture Debt to Finance Growth

We recently explored how to approach entering new revenue segments as well as the marketing channels that can be used to enter them. In each post, we discussed how venture debt financing plays a strategic role. Here, we’ll go more in-depth into specific benefits that can help you achieve your growth goals as you experiment …Read More

Which of These Three SaaS Marketing Channels Are You Focusing On?

As a SaaS business, you likely have multiple revenue segments from which you gain customers and growth. Depending on your product and market, some may have performed better for you than others. While certain businesses may not be ready for your platform, what’s important is that you find out. To do that, it’s important that …Read More

How to Identify the Best SaaS Revenue Segments to Successfully Scale Your Business

Understanding SaaS Revenue Segments As a SaaS company, your revenue primarily comes through subscriptions to your platform. But the sources of those subscriptions compared against customer size are what comprise your SaaS revenue segments. You may have multiple sources across digital and non-digital channels, but often, they can be grouped into 1) outbound, 2) inbound, …Read More

How SaaS Industry Growth Necessitates a Better Financial Strategy

What Happened in 2018? The industry witnessed firsthand the trend of more and more companies adopting SaaS platforms as part of their overall technology strategy. Additionally, we saw infrastructure services experience massive growth, particularly for AWS. This service accounted for 55% of Amazon’s operating profit, though it only contributed 12 percent to net sales. SaaS …Read More

Want to Grow in 2019? Focus on Your SaaS Go-to-Market Strategy

What Is a SaaS Go-to-Market Strategy? A go-to-market (GtM) strategy is how companies — not just SaaS businesses — plan to reach their target consumers and also establish a unique competitive marketplace advantage. Interestingly, it’s not often the companies themselves deciding how to target their ideal customers but the customers themselves who create trends and …Read More

SaaS Stacks and the Digital Transformation

First, What is the Digital Transformation? The digital transformation is a collective term for industries and organizations (and even non-business sectors and governments and societies themselves) across the world following the trend of changing the way they use digital technologies while also accelerating their impact. It’s a very broad term with vast implications across the …Read More