What is Debt Financing

Insights on venture debt.

Author: Wendy Jarchow

Which of These Three SaaS Marketing Channels Are You Focusing On?

As a SaaS business, you likely have multiple revenue segments from which you gain customers and growth. Depending on your product and market, some may have performed better for you than others. While certain businesses may not be ready for your platform, what’s important is that you find out. To do that, it’s important that …Read More

How to Identify the Best SaaS Revenue Segments to Successfully Scale Your Business

Understanding SaaS Revenue Segments As a SaaS company, your revenue primarily comes through subscriptions to your platform. But the sources of those subscriptions compared against customer size are what comprise your SaaS revenue segments. You may have multiple sources across digital and non-digital channels, but often, they can be grouped into 1) outbound, 2) inbound, …Read More

How SaaS Industry Growth Necessitates a Better Financial Strategy

What Happened in 2018? The industry witnessed firsthand the trend of more and more companies adopting SaaS platforms as part of their overall technology strategy. Additionally, we saw infrastructure services experience massive growth, particularly for AWS. This service accounted for 55% of Amazon’s operating profit, though it only contributed 12 percent to net sales. SaaS …Read More

Want to Grow in 2019? Focus on Your SaaS Go-to-Market Strategy

What Is a SaaS Go-to-Market Strategy? A go-to-market (GtM) strategy is how companies — not just SaaS businesses — plan to reach their target consumers and also establish a unique competitive marketplace advantage. Interestingly, it’s not often the companies themselves deciding how to target their ideal customers but the customers themselves who create trends and …Read More

SaaS Stacks and the Digital Transformation

First, What is the Digital Transformation? The digital transformation is a collective term for industries and organizations (and even non-business sectors and governments and societies themselves) across the world following the trend of changing the way they use digital technologies while also accelerating their impact. It’s a very broad term with vast implications across the …Read More

3 SaaS Market Trends for 2019, and How Venture Debt Factors Into Them

The SaaS industry saw some serious growth in 2018. While businesses have been using SaaS platforms for years, more and more have been adopting and implementing SaaS applications as key components of their business operations — so much so that cloud infrastructure platforms such as Microsoft Azure and Amazon Web Services, the cloud-based foundations of …Read More

River SaaS Capital Provides $1 Million of Venture Debt Funding to ZynBit

Westlake, OH — River SaaS Capital, a private venture debt fund lending growth capital to Software as a Service (SaaS) companies, announced that it has provided non-dilutive capital to ZynBit, a SaaS provider for Sales Professionals. ZynBit will use the proceeds to help fund its sales intelligence roadmap and to scale its sales and marketing …Read More

The Risks of a Personal Guarantee Agreement

A final loan condition we wanted to cover is the use of personal guarantees in raising capital. A personal guarantee agreement isn’t something you’ll often find in the venture debt financing sphere, but you might be asked to sign one if you pursue other forms of financing. Specifically, bank loans and other lenders may require …Read More

Debt Covenants: Are They Right for Your SaaS Business?

There are many terms and financial mechanisms involved in venture debt financing, one of which is a debt covenant. This is one of the loan conditions you may be required to accept to receive venture debt financing. At first, this might give you pause — but a debt covenant is less of a risk to …Read More

Warrants: What They Are and Why They’re Risky

A warrant (also called an equity kicker) is a security that grants a lender the right to buy stock in a company for a fixed price until a preset expiration date. Warrants are typically provided as an incentive to investors in exchange for their investment; however, depending on the lender, they may also be a …Read More