SMBs Are the Core of the American Economy When you consider the number of businesses in the United States, you know that the figure stands in the millions. But what often comes to mind first are the enterprises and powerhouses that dominate headlines and our everyday lives. We’re also familiar with the mid-market companies that …Read More

One of the Greatest Advantages of SaaS is Flexibility As a SaaS company, there is an incredibly valuable aspect to your platform that you absolutely need to be utilizing in your growth strategy: flexibility. This includes your marketing campaigns and tactics, your sales strategy and all that entails, and your customer support/success processes. The flexibility …Read More

Understanding > Growth Across the board, organizations are adopting SaaS platforms in their technology stacks. Research shows that organizations with >250 employees use >100 SaaS applications, while small firms of <50 employees use between 25–50 SaaS solutions on average. From new productivity suites to tools that automate numerous internal functions, the benefits of SaaS and its …Read More

Why Automation is Critical for SaaS Companies of All Stages We’re hard-pressed to find any instance in which automation isn’t a valuable function of a growing SaaS business. The reason is simple: the less your team has to do manually (or electronically, which still requires time and mindshare and costs you money) and the more …Read More

No matter how industry-changing and unique the idea behind your platform might be, you’ll never truly understand its magnitude or value until you understand your SaaS customer engagement. Your platform itself won’t tell you how great it is — that validation comes from your customers. Unless you conduct a survey (which would likely only get …Read More

Customer Acquisition is Hard Enough — Focus on Existing Users to Upsell Growth is both a boon and a burden. As you gain more subscribers to your platform, your revenue increases, you get a better understanding of how users interact with your platform, and you can use both to move your product and your company …Read More

A Quick Recap of Debt and Equity Financing If you’ve explored your options for growth funding, you’ve probably read quite a bit about venture capital, bank loans, angel investors, and venture debt. Each of these offers certain advantages, and some work better for certain business types than others. With venture capital and angel investors, you …Read More

Data Makes the World Go ’Round Long gone are the days when decision-making was driven by instinct. Data rules the way forward, and more than ever, the way forward needs to be justified. That justification needs to be more than just checking off the “is there a fit” box. The business and financial value need …Read More

IT is Looking for Options that Integrate with Existing Applications Despite the tremendous growth of SaaS over the past couple years and its anticipated growth throughout 2019, SaaS companies must understand that new opportunities in themselves may not necessarily translate into scalable growth. New subscribers are great and are worth your time and effort, but …Read More