insights on venture debt

Insights on venture debt.

Category: Thought Leadership

Venture Debt Warrants: Key Terms to Know

Ebook: Venture Debt Warrants: Understanding the Pros and Cons   Understanding Warrants and Their Benefits — and Risks As you focus on building your SaaS business, you’ll likely consider a variety of sources for growth capital. From venture debt financing and equity-based funding to bank loans and other funding avenues, there are ample opportunities for …Read More

Achieve SaaS Success with the Right Funding

Explore in-depth guides on growing your SaaS business.   When It Comes to SaaS Success, the End Justifies the Means You know that you have a variety of funding options to support your SaaS success strategy. But as an owner of a SaaS company, choosing the right avenue means not only focusing on how that …Read More

Key Takeaways from Our 2020 SaaS Industry Outlook

A New Perspective for a Year of Change Earlier this year, River SaaS Capital launched its annual SaaS industry survey report. Our aim was to provide insights so SaaS company owners could make informed decisions regarding growth. But then, in just a matter of weeks, the world changed — and quickly. Virtually every industry experienced …Read More

SaaS Retention: Outlast Change with a Strong Strategy

A Challenging Time Presents Its Own Opportunities The world continues to edge forward cautiously after the Q2 slowdown, watching the statistics closely and doing all that it can to remain prepared should the pandemic spike once again. For the SaaS industry, the past several months have been challenging — particularly for companies that weren’t involved …Read More

What’s Your SaaS Customer Success Plan?

Recent Events Present Both Challenges and Opportunities By now, we all know that the country and indeed the world have changed as a result of COVID-19. Most of our nation is under a federal disaster declaration for the first time in history. Businesses worldwide have had to shift their processes and solutions to help keep …Read More

The Key to Successful Lead Nurturing for SaaS Companies

When It Comes to SaaS Lead Nurturing, Take the Inbound Approach Inbound marketing is an innovative approach to growing a company through SaaS lead nurturing. It can be combined with more traditional — and often expensive — efforts such as outbound marketing (think paid ads, cold calling, direct mail, trade shows, etc.), but the philosophy …Read More

The Difference Between Debt Financing and Equity Financing

Two Great Financing Solutions — But Which is Right for Your Business? For SaaS companies (and indeed many other types of companies), there are a number of options available when it comes to financially enable and supporting growth. Two of the most common sources of funding are venture debt financing and equity-based financing. Each provides …Read More

How to Market a SaaS Platform in 2020

New Year, New Strategy As 2019 comes to a close and a new decade arrives, now is the perfect time to revisit your marketing strategy for the year ahead. If you’ve been wondering how to market a SaaS platform, especially one you’ve already been promoting for some time, we’ve got you covered. We understand that …Read More