When It Comes to SaaS Lead Nurturing, Take the Inbound Approach Inbound marketing is an innovative approach to growing a company through SaaS lead nurturing. It can be combined with more traditional — and often expensive — efforts such as outbound marketing (think paid ads, cold calling, direct mail, trade shows, etc.), but the philosophy …Read More

Two Great Financing Solutions — But Which is Right for Your Business? For SaaS companies (and indeed many other types of companies), there are a number of options available when it comes to financially enable and supporting growth. Two of the most common sources of funding are venture debt financing and equity-based financing. Each provides …Read More

New Year, New Strategy As 2019 comes to a close and a new decade arrives, now is the perfect time to revisit your marketing strategy for the year ahead. If you’ve been wondering how to market a SaaS platform, especially one you’ve already been promoting for some time, we’ve got you covered. We understand that …Read More

Did You Achieve Your Goals in 2019? How was 2019 for your organization? Naturally, you had a set of goals you wanted to achieve. These might have included reaching a certain revenue or expanding your team. Maybe one was taking your platform to the next level based on a year or two of customer feedback. …Read More

5-Minute Read When It Comes to Funding, Not All Options Are the Same Recently, we did a side-by-side comparison of equity vs. debt capital funding for growing SaaS companies. Both are outstanding options for organizations that have grown beyond the seed and early stages and are generating strong, stable, and sticky monthly recurring revenue (MRR). …Read More

5-Minute Read What is SaaS Equity Financing? SaaS equity financing is receiving capital in exchange for ownership in a company. A number of options are available when it comes to equity financing, such as obtaining funding through an angel investor (a private individual willing to invest in a business), a venture capital firm (investment in …Read More

6-Minute Read How You Want to Grow Determines Which Way You Go SaaS companies looking to take their businesses to the next level may one day find themselves at a financial crossroads. In one direction, you have venture debt financing. In another, you have equity financing. Other options include angel investors and self-funding. Bank loans …Read More

What to Expect at the Show This Year On your way to Subscription Show 2019? Here’s what you can expect. This three-day conference, produced by Subscription Insider, is focused on the business of subscriptions. With access to more than 70 learning sessions, case studies, workshops, educational content, and actionable strategies, you’ll learn how you can …Read More

The Challenges of Traditional Lines of Credit While there are many different types of lines of credit for personal and business use. Homeowners have home equity lines of credit (HELOCs), and businesses can obtain a line of credit from a bank or other financial institution. But when it comes to a SaaS line of credit, …Read More

What Are Loan Warrants? There are a number of financial mechanisms and loan conditions that lenders can utilize to both strengthen and secure their agreements with clients. These include covenants, guarantees, and loan warrants. While these are intended to protect both the lender and the borrower, there is often a fair amount of confusion around …Read More