Insights on venture debt.
Category: Thought Leadership
Achieve SaaS Success with the Right Funding
When It Comes to SaaS Success, the End Justifies the Means You know that you have a variety of funding options to support your SaaS success strategy. But as an owner of a SaaS company, choosing the right avenue means not only focusing on how that source of capital will benefit the organization now but …Read More
Key Takeaways from Our 2020 SaaS Industry Outlook
A New Perspective for a Year of Change Earlier this year, River SaaS Capital launched its annual SaaS industry survey report. Our aim was to provide insights so SaaS company owners could make informed decisions regarding growth. But then, in just a matter of weeks, the world changed — and quickly. Virtually every industry experienced …Read More
SaaS Retention: Outlast Change with a Strong Strategy
A Challenging Time Presents Its Own Opportunities The world continues to edge forward cautiously after the Q2 slowdown, watching the statistics closely and doing all that it can to remain prepared should the pandemic spike once again. For the SaaS industry, the past several months have been challenging — particularly for companies that weren’t involved …Read More
What’s Your SaaS Customer Success Plan?
Recent Events Present Both Challenges and Opportunities By now, we all know that the country and indeed the world have changed as a result of COVID-19. Most of our nation is under a federal disaster declaration for the first time in history. Businesses worldwide have had to shift their processes and solutions to help keep …Read More
The Key to Successful Lead Nurturing for SaaS Companies
When It Comes to SaaS Lead Nurturing, Take the Inbound Approach Inbound marketing is an innovative approach to growing a company through SaaS lead nurturing. It can be combined with more traditional — and often expensive — efforts such as outbound marketing (think paid ads, cold calling, direct mail, trade shows, etc.), but the philosophy …Read More
The Difference Between Debt Financing and Equity Financing
Two Great Financing Solutions — But Which is Right for Your Business? For SaaS companies (and indeed many other types of companies), there are a number of options available when it comes to financially enable and supporting growth. Two of the most common sources of funding are venture debt financing and equity-based financing. Each provides …Read More
How to Market a SaaS Platform in 2020
New Year, New Strategy As 2019 comes to a close and a new decade arrives, now is the perfect time to revisit your marketing strategy for the year ahead. If you’ve been wondering how to market a SaaS platform, especially one you’ve already been promoting for some time, we’ve got you covered. We understand that …Read More
Use These SaaS Sales Best Practices to Grow in 2020
Did You Achieve Your Goals in 2019? How was 2019 for your organization? Naturally, you had a set of goals you wanted to achieve. These might have included reaching a certain revenue or expanding your team. Maybe one was taking your platform to the next level based on a year or two of customer feedback. …Read More
Looking for a Lower Cost of Capital for Startups?
5-Minute Read When It Comes to Funding, Not All Options Are the Same Recently, we did a side-by-side comparison of equity vs. debt capital funding for growing SaaS companies. Both are outstanding options for organizations that have grown beyond the seed and early stages and are generating strong, stable, and sticky monthly recurring revenue (MRR). …Read More
What SaaS Equity Financing Is and How It Works
5-Minute Read What is SaaS Equity Financing? SaaS equity financing is receiving capital in exchange for ownership in a company. A number of options are available when it comes to equity financing, such as obtaining funding through an angel investor (a private individual willing to invest in a business), a venture capital firm (investment in …Read More