A SaaS Lending Story:

Banyan Technology

Cleveland based Banyan Technology is North America’s leading provider of live carrier and API connectivity for transportation management. The company’s software provides shippers, third-party logistics (3PL) companies and carriers with access to live data for rating, booking and managing their shipments.

Banyan Technology logo

Learn more about Banyan Technology

With more than 2,000 TL, LTL, Local and Parcel carrier connections and 34,000 client locations accessing the application, Banyan Technology provides commercial shippers, brokers, and 3PLs with unparalleled access to carrier data. These connections boost efficiency, improve visibility and deliver permanent reductions in shipping costs.

Banyan Technology has used both equity and debt financing–including debt-financing from River SaaS Capital–to fund their company, so they are a great resource for SaaS companies looking to understand the pluses and minuses of each funding type. We recently sat down with CEO Brian Smith to learn more about Banyan’s growth story.

What made you decide to pursue both debt and equity financing instead of one or the other?

We used debt-financing because we wanted the ability to add equity financing more strategically down the line as we grew. Most recently, we combined both debt and equity in our recent $7M round.

It’s really all about preserving equity, which is one of your most valuable assets and only gets more valuable as you grow. When you have a product you know is working and you see the industry is embracing it, debt-financing is a great alternative because it preserves more of your equity. That’s important when you consider that we’ve recently seen people adjacent to us in the market sell for 8X revenue.

“It’s really all about preserving equity, which is one of your most valuable assets and only gets more valuable as you grow.”

What made you choose River SaaS Capital as your lender?

There are plenty of funds out there where you spend lots of time answering questions and, in the end, they ravage the structure of your company. I love the product that River SaaS offers as it is not off the shelf but can be customized to meet companies where they are in terms of funding sought. Additionally, they provided an ROI calculation for us on interest payments vs. sacrificed equity. At that point, it was a no-brainer for us.

They are also basically hands-off when it comes to letting you run your business. They take an interest and share their opinions, but they aren’t always looking over your shoulder and they didn’t require a board seat to fund us, which others often do.

They also worked very well with equity investors, who are very sophisticated and ultimately appreciated not having to give up equity, so long that we had a product that was solid, we knew the target audience and were having success reaching them. That’s the key; the long-term value has to be there. If it is, then the debt-financing makes sense.

How would you describe the due diligence and documentation process working with a lender such as River SaaS Capital when compared to an equity investor?

Our due diligence with River SaaS Capital was a thorough process, which of course is necessary anytime lending money is involved. But it’s nowhere near as long or time-consuming a process as the one we went through to get equity funding.

The documents for River SaaS were far easier for us than documents in equity funding. I estimate all fundraising paperwork in inches, so I’d guess that I have a ½ inch thick manila folder for our lending documents. For our equity raise, I have a 2-inch binder prepared by lawyers. That’s just the nature of the game when you’re talking about giving up a stake in your company. My legal bills for equity financing were $30K. We probably spent $5k for the initial River SaaS deal.

Looking for Growth Capital?

If your company is considering its growth capital options and can relate to the scenario in this case study, we’d enjoy an opportunity to speak with you and learn more about your SaaS platform. Contact us today to learn more about our funding solutions.

Ready to learn more about how River SaaS Capital can help you grow your business? Let’s talk.