SaaS Resources

Resources

Put Our Expertise to Work for Growth

We understand that you have many options available for obtaining growth capital — venture capital, angel investors, bank loans, and more. And while there are numerous benefits to each one, there are also significant challenges. Below, we’ve gathered our various white papers, research reports, and other SaaS resources so you can learn more about all options and important considerations with each. If you have any questions or would like to put the information covered here to work for your SaaS company, contact our investment team today.

2021 SaaS Industry Report
Report

The 2021 SaaS Industry Report

It’s no secret that 2020 was a challenging year for many industries, but for SaaS, it presented opportunities as well as difficulties. Get insights from SaaS founders across the country into this complex year. Download the 2021 report now.

Venture Debt Warrants
eBook

Venture Debt Warrants: Are They Right for Your Growth Strategy?

Warrants are a common tool for incentivizing lenders, but other factors should be considered. In our new ebook, learn the advantages and disadvantages that warrants add to venture debt arrangements.

change-constant
eBook

2020 Outlook: Growing Despite Constant Change

It’s been a challenging year for many companies, and SaaS is no exception. While some experienced rapid growth due to massive industry shifts, others didn’t. Either way, the rest of 2020 is an opportunity to accelerate your growth.

2020-SaaS-Industry-Report Mockup
Report

2020 SaaS Industry Survey & Report

All businesses want to grow, but sometimes you need help getting to the next level. Venture debt provides capital without taking equity in your company. But that’s just the start. Learn how venture debt can help you achieve your goals.

whitepaper grow in debt
eBook

How Going Into Debt Can Grow Your SaaS Company

All businesses want to grow, but sometimes you need help getting to the next level. Venture debt provides capital without taking equity in your company. But that’s just the start. Learn how venture debt can help you achieve your goals.

rsc-grow-your-saas-business
eBook

Growing Your SaaS Business in a Competitive Market

With SaaS industry growth projected to continue increasing, how can you help your business keep up with the competition? We broke down what it takes to achieve intelligent, sustainable growth. Download the white paper to learn how.

2019 SaaS Industry Report
Report

2019 SaaS Industry Survey & Report

Exploring funding avenues? Aren’t sure where to begin? We surveyed SaaS companies from around the country to learn how they secured funding and how they put that capital to work. View their insights in our latest report.

New Infographic
Infographic

Comparing Equity vs Debt

Exploring which route you want to take for your SaaS business? We created a walk through scenario so you can imagine what you’re getting out of each option. Download and learn more about how Debt and Equity Financing compare to each other.

RSC eBook - Customer Success Mockup
eBook

Customer Success

 Understanding your customers can give a better idea of how to increase growth among your business. Download our eBook to learn more on how to implement this Growth-Focused strategy and how River SaaS can help.

RSC eBook - Debt Process Mockup
eBook

Venture Debt Financing: A Growth Journey

As an early-stage SaaS company, you understandably have a number of options when it comes to funding your growth. Venture debt financing is one of the best ways for SaaS companies to do exactly that. With venture debt, SaaS companies gain growth capital in the form of a loan to use for accelerating sales and marketing efforts.

Michael Kennedy

Chief Executive Officer, TruWest Companies

Mike Kennedy is CEO of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. He began his business career with the Burroughs Corporation (now Unisys), before co-founding L.D.I. Corporation, a computer distributor and leasing company that grew to $75 million in sales by 1987, when it went public.

Under Mike’s leadership as President and COO, L.D.I. increased sales to $350 million by 1994, when it was acquired by NationsBank. Prior to the sale, he led a management buyout of several company divisions to form a new company called MRK Technologies. In 2000, Mike expanded again with the formation of MRK Leasing, later rebranding as River Capital Finance.

Matthew Kennedy

Co-Managing Member, TruWest Companies

Matt is president of River SaaS Capital’s parent company, River Capital Finance and Co-Managing Member of TruWest Companies, the parent organization of River Capital Finance. In these roles, he is responsible for the development and implementation of high-level strategic sales plans to drive revenue and ultimately increase market share.

Matt founded River SaaS Capital to help founders grow their dreams while protecting their ownership.

Sean Kennedy

Co-Managing Member, TruWest Companies

Sean Kennedy is a Co-Managing Member of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies.

Sean began his career with MRK Technologies and in 2004, founded TRG, then a provider of refurbished equipment to the AIDC and mobile technology market. He has since transformed TRG into one of the largest hardware, software and solutions providers in the mobile computing, barcode, POS and payment processing industries. Sean is a 2002 graduate of Ohio University with a B.A. in Communications.

Wendy Jarchow

Chief Investment Officer, River SaaS Capital

Wendy is Chief Investment Officer of River SaaS Capital. She leads the company’s due diligence and lending activities to help growing SaaS businesses fund their growth plans with non-dilutive capital and manages the company’s portfolio of loans.

Wendy has over 20 years of experience working at large financial institutions and venture funds where she has held diverse business roles, including business development, risk management, access to capital through venture investing, and strategic planning and implementation. Prior to joining River SaaS Capital in June 2016, Wendy was a Venture Partner at JumpStart, a Northeast Ohio Venture Development Organization where she assisted client companies with developing funding strategies and secured capital for both start-ups and scaleup businesses.

Joe Granzier

Chief Development Officer, River SaaS Capital

Joe is Chief Development Officer of River SaaS Capital. He manages River SaaS Capital’s investor relations and devises strategies for fund growth.

Before joining River SaaS, Joe spent over 30 years in high-net worth portfolio management, corporate retirement plan consulting and education funding strategies. He has worked for both public financial conglomerates as well as smaller boutique investment firms and has been a participant in the esteemed Securities Institute Association (SIA) at the Wharton School of Business, University of Pennsylvania.

Joe holds multiple industry licenses (6, 66, 7, life, health, LTC) and is a certified Accredited Investment Fiduciary (AIF).

Chris Free

Chief Financial Officer, TruWest Companies

Chris Free is Chief Financial Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. Chris joined TruWest in 2018 with over 14 years of experience in financial management, mostly recently serving as Chief Financial Officer at Sandridge Foods, a family-owned leader in the fresh food manufacturing industry. Chris has also served as Group Controller and Manager of Financial Planning & Analysis at Nordson Corporation and has experience in a variety of roles at Ernst & Young LLP. Chris earned both his master’s and bachelor’s degrees in accounting from Miami University.

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Chris Free

Chief Financial Officer, TruWest Companies

Chris Free is Chief Financial Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. Chris joined TruWest in 2018 with over 14 years of experience in financial management, mostly recently serving as Chief Financial Officer at Sandridge Foods, a family-owned leader in the fresh food manufacturing industry. Chris has also served as Group Controller and Manager of Financial Planning & Analysis at Nordson Corporation and has experience in a variety of roles at Ernst & Young LLP. Chris earned both his master’s and bachelor’s degrees in accounting from Miami University.

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Joe Granzier

Chief Development Officer, River SaaS Capital

Joe is Chief Development Officer of River SaaS Capital. He manages River SaaS Capital’s investor relations and devises strategies for fund growth.

Before joining River SaaS, Joe spent over 30 years in high-net worth portfolio management, corporate retirement plan consulting and education funding strategies. He has worked for both public financial conglomerates as well as smaller boutique investment firms and has been a participant in the esteemed Securities Institute Association (SIA) at the Wharton School of Business, University of Pennsylvania.

Joe holds multiple industry licenses (6, 66, 7, life, health, LTC) and is a certified Accredited Investment Fiduciary (AIF).

Chris Free

Chief Financial Officer, TruWest Companies

Chris Free is Chief Financial Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. Chris joined TruWest in 2018 with over 14 years of experience in financial management, mostly recently serving as Chief Financial Officer at Sandridge Foods, a family-owned leader in the fresh food manufacturing industry. Chris has also served as Group Controller and Manager of Financial Planning & Analysis at Nordson Corporation and has experience in a variety of roles at Ernst & Young LLP. Chris earned both his master’s and bachelor’s degrees in accounting from Miami University.

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Wendy Jarchow

Chief Investment Officer, River SaaS Capital

Wendy is Chief Investment Officer of River SaaS Capital. She leads the company’s due diligence and lending activities to help growing SaaS businesses fund their growth plans with non-dilutive capital and manages the company’s portfolio of loans.

Wendy has over 20 years of experience working at large financial institutions and venture funds where she has held diverse business roles, including business development, risk management, access to capital through venture investing, and strategic planning and implementation. Prior to joining River SaaS Capital in June 2016, Wendy was a Venture Partner at JumpStart, a Northeast Ohio Venture Development Organization where she assisted client companies with developing funding strategies and secured capital for both start-ups and scaleup businesses.

Joe Granzier

Chief Development Officer, River SaaS Capital

Joe is Chief Development Officer of River SaaS Capital. He manages River SaaS Capital’s investor relations and devises strategies for fund growth.

Before joining River SaaS, Joe spent over 30 years in high-net worth portfolio management, corporate retirement plan consulting and education funding strategies. He has worked for both public financial conglomerates as well as smaller boutique investment firms and has been a participant in the esteemed Securities Institute Association (SIA) at the Wharton School of Business, University of Pennsylvania.

Joe holds multiple industry licenses (6, 66, 7, life, health, LTC) and is a certified Accredited Investment Fiduciary (AIF).

Chris Free

Chief Financial Officer, TruWest Companies

Chris Free is Chief Financial Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. Chris joined TruWest in 2018 with over 14 years of experience in financial management, mostly recently serving as Chief Financial Officer at Sandridge Foods, a family-owned leader in the fresh food manufacturing industry. Chris has also served as Group Controller and Manager of Financial Planning & Analysis at Nordson Corporation and has experience in a variety of roles at Ernst & Young LLP. Chris earned both his master’s and bachelor’s degrees in accounting from Miami University.

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Sean Kennedy

Co-Managing Member, TruWest Companies

Sean Kennedy is a Co-Managing Member of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies.

Sean began his career with MRK Technologies and in 2004, founded TRG, then a provider of refurbished equipment to the AIDC and mobile technology market. He has since transformed TRG into one of the largest hardware, software and solutions providers in the mobile computing, barcode, POS and payment processing industries. Sean is a 2002 graduate of Ohio University with a B.A. in Communications.

Wendy Jarchow

Chief Investment Officer, River SaaS Capital

Wendy is Chief Investment Officer of River SaaS Capital. She leads the company’s due diligence and lending activities to help growing SaaS businesses fund their growth plans with non-dilutive capital and manages the company’s portfolio of loans.

Wendy has over 20 years of experience working at large financial institutions and venture funds where she has held diverse business roles, including business development, risk management, access to capital through venture investing, and strategic planning and implementation. Prior to joining River SaaS Capital in June 2016, Wendy was a Venture Partner at JumpStart, a Northeast Ohio Venture Development Organization where she assisted client companies with developing funding strategies and secured capital for both start-ups and scaleup businesses.

Joe Granzier

Chief Development Officer, River SaaS Capital

Joe is Chief Development Officer of River SaaS Capital. He manages River SaaS Capital’s investor relations and devises strategies for fund growth.

Before joining River SaaS, Joe spent over 30 years in high-net worth portfolio management, corporate retirement plan consulting and education funding strategies. He has worked for both public financial conglomerates as well as smaller boutique investment firms and has been a participant in the esteemed Securities Institute Association (SIA) at the Wharton School of Business, University of Pennsylvania.

Joe holds multiple industry licenses (6, 66, 7, life, health, LTC) and is a certified Accredited Investment Fiduciary (AIF).

Chris Free

Chief Financial Officer, TruWest Companies

Chris Free is Chief Financial Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. Chris joined TruWest in 2018 with over 14 years of experience in financial management, mostly recently serving as Chief Financial Officer at Sandridge Foods, a family-owned leader in the fresh food manufacturing industry. Chris has also served as Group Controller and Manager of Financial Planning & Analysis at Nordson Corporation and has experience in a variety of roles at Ernst & Young LLP. Chris earned both his master’s and bachelor’s degrees in accounting from Miami University.

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Matthew Kennedy

Co-Managing Member, TruWest Companies

Matt is president of River SaaS Capital’s parent company, River Capital Finance and Co-Managing Member of TruWest Companies, the parent organization of River Capital Finance. In these roles, he is responsible for the development and implementation of high-level strategic sales plans to drive revenue and ultimately increase market share.

Matt founded River SaaS Capital to help founders grow their dreams while protecting their ownership.

Sean Kennedy

Co-Managing Member, TruWest Companies

Sean Kennedy is a Co-Managing Member of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies.

Sean began his career with MRK Technologies and in 2004, founded TRG, then a provider of refurbished equipment to the AIDC and mobile technology market. He has since transformed TRG into one of the largest hardware, software and solutions providers in the mobile computing, barcode, POS and payment processing industries. Sean is a 2002 graduate of Ohio University with a B.A. in Communications.

Wendy Jarchow

Chief Investment Officer, River SaaS Capital

Wendy is Chief Investment Officer of River SaaS Capital. She leads the company’s due diligence and lending activities to help growing SaaS businesses fund their growth plans with non-dilutive capital and manages the company’s portfolio of loans.

Wendy has over 20 years of experience working at large financial institutions and venture funds where she has held diverse business roles, including business development, risk management, access to capital through venture investing, and strategic planning and implementation. Prior to joining River SaaS Capital in June 2016, Wendy was a Venture Partner at JumpStart, a Northeast Ohio Venture Development Organization where she assisted client companies with developing funding strategies and secured capital for both start-ups and scaleup businesses.

Joe Granzier

Chief Development Officer, River SaaS Capital

Joe is Chief Development Officer of River SaaS Capital. He manages River SaaS Capital’s investor relations and devises strategies for fund growth.

Before joining River SaaS, Joe spent over 30 years in high-net worth portfolio management, corporate retirement plan consulting and education funding strategies. He has worked for both public financial conglomerates as well as smaller boutique investment firms and has been a participant in the esteemed Securities Institute Association (SIA) at the Wharton School of Business, University of Pennsylvania.

Joe holds multiple industry licenses (6, 66, 7, life, health, LTC) and is a certified Accredited Investment Fiduciary (AIF).

Chris Free

Chief Financial Officer, TruWest Companies

Chris Free is Chief Financial Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. Chris joined TruWest in 2018 with over 14 years of experience in financial management, mostly recently serving as Chief Financial Officer at Sandridge Foods, a family-owned leader in the fresh food manufacturing industry. Chris has also served as Group Controller and Manager of Financial Planning & Analysis at Nordson Corporation and has experience in a variety of roles at Ernst & Young LLP. Chris earned both his master’s and bachelor’s degrees in accounting from Miami University.

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More