What is Debt Financing

Insights on venture debt.

What’s Your SaaS Customer Success Plan?

Recent Events Present Both Challenges and Opportunities By now, we all know that the country and indeed the world have changed as a result of COVID-19. Most of our nation is under a federal disaster declaration for the first time in history. Businesses worldwide have had to shift their processes and solutions to help keep …Read More

Key Findings from Our 2020 SaaS Survey Report

About Our 2020 SaaS Survey Follow along: Download the 2020 SaaS survey report here. Last year, River SaaS Capital conducted its first annual SaaS survey and produced an in-depth report on how SaaS companies nationwide obtained funding, how they used it, what they learned from the experience, and what their plans were for the following …Read More

River SaaS Capital Hires Chief Development Officer

Westlake, OH – March 11, 2020 — River SaaS Capital is pleased to announce it has welcomed Joe Granzier as Chief Development Officer. Mr. Granzier will be focused on managing River SaaS Capital’s investor relations and devising strategies for fund growth. “We’re thrilled to welcome Joe to River SaaS,” said President Matt Kennedy. “He brings …Read More

The Key to Successful Lead Nurturing for SaaS Companies

When It Comes to SaaS Lead Nurturing, Take the Inbound Approach Inbound marketing is an innovative approach to growing a company through SaaS lead nurturing. It can be combined with more traditional — and often expensive — efforts such as outbound marketing (think paid ads, cold calling, direct mail, trade shows, etc.), but the philosophy …Read More

The Difference Between Debt Financing and Equity Financing

Two Great Financing Solutions — But Which is Right for Your Business? For SaaS companies (and indeed many other types of companies), there are a number of options available when it comes to financially enable and supporting growth. Two of the most common sources of funding are venture debt financing and equity-based financing. Each provides …Read More

How to Market a SaaS Platform in 2020

New Year, New Strategy As 2019 comes to a close and a new decade arrives, now is the perfect time to revisit your marketing strategy for the year ahead. If you’ve been wondering how to market a SaaS platform, especially one you’ve already been promoting for some time, we’ve got you covered. We understand that …Read More

Use These SaaS Sales Best Practices to Grow in 2020

Did You Achieve Your Goals in 2019? How was 2019 for your organization? Naturally, you had a set of goals you wanted to achieve. These might have included reaching a certain revenue or expanding your team. Maybe one was taking your platform to the next level based on a year or two of customer feedback. …Read More

Looking for a Lower Cost of Capital for Startups?

5-Minute Read When It Comes to Funding, Not All Options Are the Same Recently, we did a side-by-side comparison of equity vs. debt capital funding for growing SaaS companies. Both are outstanding options for organizations that have grown beyond the seed and early stages and are generating strong, stable, and sticky monthly recurring revenue (MRR). …Read More

What SaaS Equity Financing Is and How It Works

5-Minute Read What is SaaS Equity Financing? SaaS equity financing is receiving capital in exchange for ownership in a company. A number of options are available when it comes to equity financing, such as obtaining funding through an angel investor (a private individual willing to invest in a business), a venture capital firm (investment in …Read More

Equity vs Debt Capital Funding: Comparing the Costs

6-Minute Read How You Want to Grow Determines Which Way You Go SaaS companies looking to take their businesses to the next level may one day find themselves at a financial crossroads. In one direction, you have venture debt financing. In another, you have equity financing. Other options include angel investors and self-funding. Bank loans …Read More

 

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