Insights on venture debt.

What is a Sales Funnel and How Does It Work? A sales funnel is a common term for a process that companies take potential buyers through on their journey toward making a purchase. It can also be referred to as a revenue funnel or simply a sales process. While a sales funnel is technically a …Read More

A lot of things can affect growth for young SaaS companies — the utility and functionality of your product, the performance and productivity of your team, shifts and trends in the market, new features and offerings from competitors, and more. Some of these influencers are internal and are things you can control. Others are external …Read More

Getting the first hundred customers — even just the first few! — to your SaaS business is exciting and critical to your future. But customer acquisition isn’t the only thing to focus on for growth. That’s why we’ve put together this breakdown of SaaS growth strategies — opportunities beyond customer acquisition for you as SaaS …Read More

Identify the Right Lender and Submit Your Information Part of growing a SaaS company is raising capital. One of the best avenues for doing that is obtaining debt financing. Once you’ve researched venture debt financing providers and have chosen one, you might be wondering how to apply for debt financing. This part isn’t difficult. In …Read More

Similarity of Purpose Doesn’t Mean Solidarity of Service Just because debt financing companies offer similar funding doesn’t mean their offerings, service, and support are the same. In fact, the differences can sometimes be as fundamentally drastic as debt financing vs. equity financing. You could say that venture debt financing companies share a common goal: helping …Read More

The Possibilities Are Endless Growing a business requires capital, plain and simple. You need to invest in new products and processes, expand sales and marketing initiatives, pay vendors for services, and more. Despite the growth you see, these expenses can quickly catch up to or even overtake existing capital or revenue — but that doesn’t …Read More

One Growing Company, Two Growth Choices Growing a software as a service business is no easy task. Regardless of your industry or geography, acquiring new customers, growing existing relationships, attracting top-performing talent, and managing the numerous administrative requirements of a business takes a great deal of effort from business owners and leaders. But the one …Read More

A Solid Standalone or a Strategic Supplement As a business owner focused on growing a SaaS company, you may be exploring options to get more working capital and continue your growth trajectory — or even expedite it. Whether you’ve been funding your growth since the company started or have already received VC investment, venture debt …Read More

When Capital Prohibits Growth, What Are Your Options? For a growing subscription-based SaaS company, expenses can come close to or even exceed monthly recurring revenue (MRR) — creating cash flow challenges. Or, the business may simply need another infusion of capital beyond (or between) venture investments to propel growth. In either case, additional working capital …Read More