Insights on venture debt.

Wait, Isn’t Debt a Bad Thing? You’re borrowing money that has to be repaid. You also have to pay interest on that debt, resulting in having to pay back more than what was borrowed in the first place. This can’t be a good thing! So why would companies take on debt when those funds could …Read More

Venture debt financing is a strategic part of a growing SaaS company’s financial arsenal. Practical and useful for young businesses as well as those with annual revenues well into the millions, the benefits of debt financing extend well beyond just being a source of funding for growth. They include flexibility and options — benefits that …Read More

Debt Financing Should Be Used for Growth If you’re researching how to grow a SaaS company, particularly during the scaling stage, you’re going to come across a lot of recommendations and financing options. These include everything from bank loans and debt financing to angel investors and venture capital sponsorship. You may have even obtained funding …Read More

As a scaling SaaS business, you may have come to a point where your current SaaS marketing strategy needs to be revisited. Maybe everything you’ve done up to this point has plateaued. Maybe they aren’t moving the needle fast enough. Or you haven’t been able to dedicate the resources to invest in marketing. Whatever the …Read More

Is It Time to Take Your Team to the Next Level? As a venture debt financing lender, we work with a number of scaling SaaS businesses that have varying goals for their growth capital. These goals might be ramping up sales and marketing efforts, extending their cash runway between raise rounds, and more. However, most …Read More

Well Done You probably didn’t think you could do it: creating your own SaaS platform and company. But you did. Whether you undertook the journey alone or worked side-by-side with a business partner or two, you’ve successfully built and launched a SaaS product. You’ve landed customers who saw the value in your product and chose …Read More

In a recent post on SaaS growth strategies, we discussed something significant that influences SaaS conversion rates: your market position and competitive advantages. We need to be careful here — we could easily write forever on this topic. But, we have SaaS companies to help grow, and you have a company to focus on growing, …Read More

Retention is More Successful — and Less Expensive — Than Acquisition The cost to acquire new customers is exactly that: costly. Advertising, pay per click, social media marketing, and more all require budgets, and often, growing companies simply don’t have the resources to support those initiatives in their SaaS growth strategies. If they do, it …Read More

One of the most important SaaS growth strategies you should consider is identifying, understanding, and improving your conversion rate. At a high level, your SaaS conversion rate is a combination of a number of factors that include your sales and marketing efforts, your customer service, your brand and position, your competitors, and so on. These …Read More