Our Approach to SaaS Lending

We Partner with the People Behind the Platform

River SaaS Capital provides highly flexible venture debt financing for growing SaaS companies. Each investment we make begins with building a relationship with you and your team to not only understand the platform you’ve built but also your short- and long-term goals. Taking this partnership approach to SaaS lending ensures that we’re able to provide the most advantageous debt capital possible while also providing insights, resources, guidance, and support as you progress on your growth journey.

“River SaaS was the only company that was interested in our business itself and how we think about growth rather than growth as a formulaic perspective. They took a true partnership approach toward working with us.”

Phil Dixon

CEO, ZynBit (Read Success Story)

Our SaaS Lending Supports the Journey as well as the Goal

We’re with you from the beginning.

Even if you’re not yet at our typical minimum SaaS lending requirement of $150K in MRR, we’ll continue to keep in touch with you until you are. As you scale, our team is available to discuss how our SaaS debt funding will fit into and support your overall growth strategy.

Your success is our goal.

While the aim of any investment is seeing a return, at River SaaS Capital, our approach to SaaS lending focuses on your success rather than constantly hitting specific milestones.

Case in point: When Etail Solutions, an e-commerce integration platform, was looking to ramp up its growth, we not only provided the debt capital for that effort but also coached their leadership team on growth strategy, contract management, and more. Read the success story here.

We make the process simple.

While thorough documentation is an important part of obtaining debt capital, we understand it can be stressful for founders. That’s why our team will walk you through each step from application to close.

Our SaaS lending team is with you all the way.

Our team has decades of industry expertise in SaaS and growth capital. We are available to you at any time to discuss progress, provide insights, and do whatever we can to support your success.

Debt capital is just the beginning.

Our SaaS debt financing is designed to help you accelerate sales and marketing efforts. As you achieve your growth goals, you may decide to eventually pursue equity financing. We offer this solution for our SaaS partners as well, allowing you to continue working with a partner you trust.

Learn More About Our SaaS Lending Philosophy

Whether you’re just beginning to research your growth capital options or are ready to put venture debt funding to work for your business, our team is ready to partner with you.

Michael Kennedy

Chief Executive Officer, TruWest Companies

Mike Kennedy is CEO of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. He began his business career with the Burroughs Corporation (now Unisys), before co-founding L.D.I. Corporation, a computer distributor and leasing company that grew to $75 million in sales by 1987, when it went public.

Under Mike’s leadership as President and COO, L.D.I. increased sales to $350 million by 1994, when it was acquired by NationsBank. Prior to the sale, he led a management buyout of several company divisions to form a new company called MRK Technologies. In 2000, Mike expanded again with the formation of MRK Leasing, later rebranding as River Capital Finance.

Matthew Kennedy

Co-Managing Member, TruWest Companies

Matt is president of River SaaS Capital’s parent company, River Capital Finance and Co-Managing Member of TruWest Companies, the parent organization of River Capital Finance. In these roles, he is responsible for the development and implementation of high-level strategic sales plans to drive revenue and ultimately increase market share.

Matt founded River SaaS Capital to help founders grow their dreams while protecting their ownership.

Sean Kennedy

Co-Managing Member, TruWest Companies

Sean Kennedy is a Co-Managing Member of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies.

Sean began his career with MRK Technologies and in 2004, founded TRG, then a provider of refurbished equipment to the AIDC and mobile technology market. He has since transformed TRG into one of the largest hardware, software and solutions providers in the mobile computing, barcode, POS and payment processing industries. Sean is a 2002 graduate of Ohio University with a B.A. in Communications.

Wendy Jarchow

Chief Investment Officer, River SaaS Capital

Wendy is Chief Investment Officer of River SaaS Capital. She leads the company’s due diligence and lending activities to help growing SaaS businesses fund their growth plans with non-dilutive capital and manages the company’s portfolio of loans.

Wendy has over 20 years of experience working at large financial institutions and venture funds where she has held diverse business roles, including business development, risk management, access to capital through venture investing, and strategic planning and implementation. Prior to joining River SaaS Capital in June 2016, Wendy was a Venture Partner at JumpStart, a Northeast Ohio Venture Development Organization where she assisted client companies with developing funding strategies and secured capital for both start-ups and scaleup businesses.

Joe Granzier

Chief Development Officer, River SaaS Capital

Joe is Chief Development Officer of River SaaS Capital. He manages River SaaS Capital’s investor relations and devises strategies for fund growth.

Before joining River SaaS, Joe spent over 30 years in high-net worth portfolio management, corporate retirement plan consulting and education funding strategies. He has worked for both public financial conglomerates as well as smaller boutique investment firms and has been a participant in the esteemed Securities Institute Association (SIA) at the Wharton School of Business, University of Pennsylvania.

Joe holds multiple industry licenses (6, 66, 7, life, health, LTC) and is a certified Accredited Investment Fiduciary (AIF).

Chris Free

Chief Financial Officer, TruWest Companies

Chris Free is Chief Financial Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. Chris joined TruWest in 2018 with over 14 years of experience in financial management, mostly recently serving as Chief Financial Officer at Sandridge Foods, a family-owned leader in the fresh food manufacturing industry. Chris has also served as Group Controller and Manager of Financial Planning & Analysis at Nordson Corporation and has experience in a variety of roles at Ernst & Young LLP. Chris earned both his master’s and bachelor’s degrees in accounting from Miami University.

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Chris Free

Chief Financial Officer, TruWest Companies

Chris Free is Chief Financial Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. Chris joined TruWest in 2018 with over 14 years of experience in financial management, mostly recently serving as Chief Financial Officer at Sandridge Foods, a family-owned leader in the fresh food manufacturing industry. Chris has also served as Group Controller and Manager of Financial Planning & Analysis at Nordson Corporation and has experience in a variety of roles at Ernst & Young LLP. Chris earned both his master’s and bachelor’s degrees in accounting from Miami University.

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Joe Granzier

Chief Development Officer, River SaaS Capital

Joe is Chief Development Officer of River SaaS Capital. He manages River SaaS Capital’s investor relations and devises strategies for fund growth.

Before joining River SaaS, Joe spent over 30 years in high-net worth portfolio management, corporate retirement plan consulting and education funding strategies. He has worked for both public financial conglomerates as well as smaller boutique investment firms and has been a participant in the esteemed Securities Institute Association (SIA) at the Wharton School of Business, University of Pennsylvania.

Joe holds multiple industry licenses (6, 66, 7, life, health, LTC) and is a certified Accredited Investment Fiduciary (AIF).

Chris Free

Chief Financial Officer, TruWest Companies

Chris Free is Chief Financial Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. Chris joined TruWest in 2018 with over 14 years of experience in financial management, mostly recently serving as Chief Financial Officer at Sandridge Foods, a family-owned leader in the fresh food manufacturing industry. Chris has also served as Group Controller and Manager of Financial Planning & Analysis at Nordson Corporation and has experience in a variety of roles at Ernst & Young LLP. Chris earned both his master’s and bachelor’s degrees in accounting from Miami University.

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Wendy Jarchow

Chief Investment Officer, River SaaS Capital

Wendy is Chief Investment Officer of River SaaS Capital. She leads the company’s due diligence and lending activities to help growing SaaS businesses fund their growth plans with non-dilutive capital and manages the company’s portfolio of loans.

Wendy has over 20 years of experience working at large financial institutions and venture funds where she has held diverse business roles, including business development, risk management, access to capital through venture investing, and strategic planning and implementation. Prior to joining River SaaS Capital in June 2016, Wendy was a Venture Partner at JumpStart, a Northeast Ohio Venture Development Organization where she assisted client companies with developing funding strategies and secured capital for both start-ups and scaleup businesses.

Joe Granzier

Chief Development Officer, River SaaS Capital

Joe is Chief Development Officer of River SaaS Capital. He manages River SaaS Capital’s investor relations and devises strategies for fund growth.

Before joining River SaaS, Joe spent over 30 years in high-net worth portfolio management, corporate retirement plan consulting and education funding strategies. He has worked for both public financial conglomerates as well as smaller boutique investment firms and has been a participant in the esteemed Securities Institute Association (SIA) at the Wharton School of Business, University of Pennsylvania.

Joe holds multiple industry licenses (6, 66, 7, life, health, LTC) and is a certified Accredited Investment Fiduciary (AIF).

Chris Free

Chief Financial Officer, TruWest Companies

Chris Free is Chief Financial Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. Chris joined TruWest in 2018 with over 14 years of experience in financial management, mostly recently serving as Chief Financial Officer at Sandridge Foods, a family-owned leader in the fresh food manufacturing industry. Chris has also served as Group Controller and Manager of Financial Planning & Analysis at Nordson Corporation and has experience in a variety of roles at Ernst & Young LLP. Chris earned both his master’s and bachelor’s degrees in accounting from Miami University.

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Sean Kennedy

Co-Managing Member, TruWest Companies

Sean Kennedy is a Co-Managing Member of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies.

Sean began his career with MRK Technologies and in 2004, founded TRG, then a provider of refurbished equipment to the AIDC and mobile technology market. He has since transformed TRG into one of the largest hardware, software and solutions providers in the mobile computing, barcode, POS and payment processing industries. Sean is a 2002 graduate of Ohio University with a B.A. in Communications.

Wendy Jarchow

Chief Investment Officer, River SaaS Capital

Wendy is Chief Investment Officer of River SaaS Capital. She leads the company’s due diligence and lending activities to help growing SaaS businesses fund their growth plans with non-dilutive capital and manages the company’s portfolio of loans.

Wendy has over 20 years of experience working at large financial institutions and venture funds where she has held diverse business roles, including business development, risk management, access to capital through venture investing, and strategic planning and implementation. Prior to joining River SaaS Capital in June 2016, Wendy was a Venture Partner at JumpStart, a Northeast Ohio Venture Development Organization where she assisted client companies with developing funding strategies and secured capital for both start-ups and scaleup businesses.

Joe Granzier

Chief Development Officer, River SaaS Capital

Joe is Chief Development Officer of River SaaS Capital. He manages River SaaS Capital’s investor relations and devises strategies for fund growth.

Before joining River SaaS, Joe spent over 30 years in high-net worth portfolio management, corporate retirement plan consulting and education funding strategies. He has worked for both public financial conglomerates as well as smaller boutique investment firms and has been a participant in the esteemed Securities Institute Association (SIA) at the Wharton School of Business, University of Pennsylvania.

Joe holds multiple industry licenses (6, 66, 7, life, health, LTC) and is a certified Accredited Investment Fiduciary (AIF).

Chris Free

Chief Financial Officer, TruWest Companies

Chris Free is Chief Financial Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. Chris joined TruWest in 2018 with over 14 years of experience in financial management, mostly recently serving as Chief Financial Officer at Sandridge Foods, a family-owned leader in the fresh food manufacturing industry. Chris has also served as Group Controller and Manager of Financial Planning & Analysis at Nordson Corporation and has experience in a variety of roles at Ernst & Young LLP. Chris earned both his master’s and bachelor’s degrees in accounting from Miami University.

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More

Matthew Kennedy

Co-Managing Member, TruWest Companies

Matt is president of River SaaS Capital’s parent company, River Capital Finance and Co-Managing Member of TruWest Companies, the parent organization of River Capital Finance. In these roles, he is responsible for the development and implementation of high-level strategic sales plans to drive revenue and ultimately increase market share.

Matt founded River SaaS Capital to help founders grow their dreams while protecting their ownership.

Sean Kennedy

Co-Managing Member, TruWest Companies

Sean Kennedy is a Co-Managing Member of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies.

Sean began his career with MRK Technologies and in 2004, founded TRG, then a provider of refurbished equipment to the AIDC and mobile technology market. He has since transformed TRG into one of the largest hardware, software and solutions providers in the mobile computing, barcode, POS and payment processing industries. Sean is a 2002 graduate of Ohio University with a B.A. in Communications.

Wendy Jarchow

Chief Investment Officer, River SaaS Capital

Wendy is Chief Investment Officer of River SaaS Capital. She leads the company’s due diligence and lending activities to help growing SaaS businesses fund their growth plans with non-dilutive capital and manages the company’s portfolio of loans.

Wendy has over 20 years of experience working at large financial institutions and venture funds where she has held diverse business roles, including business development, risk management, access to capital through venture investing, and strategic planning and implementation. Prior to joining River SaaS Capital in June 2016, Wendy was a Venture Partner at JumpStart, a Northeast Ohio Venture Development Organization where she assisted client companies with developing funding strategies and secured capital for both start-ups and scaleup businesses.

Joe Granzier

Chief Development Officer, River SaaS Capital

Joe is Chief Development Officer of River SaaS Capital. He manages River SaaS Capital’s investor relations and devises strategies for fund growth.

Before joining River SaaS, Joe spent over 30 years in high-net worth portfolio management, corporate retirement plan consulting and education funding strategies. He has worked for both public financial conglomerates as well as smaller boutique investment firms and has been a participant in the esteemed Securities Institute Association (SIA) at the Wharton School of Business, University of Pennsylvania.

Joe holds multiple industry licenses (6, 66, 7, life, health, LTC) and is a certified Accredited Investment Fiduciary (AIF).

Chris Free

Chief Financial Officer, TruWest Companies

Chris Free is Chief Financial Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG and MRK Technologies. Chris joined TruWest in 2018 with over 14 years of experience in financial management, mostly recently serving as Chief Financial Officer at Sandridge Foods, a family-owned leader in the fresh food manufacturing industry. Chris has also served as Group Controller and Manager of Financial Planning & Analysis at Nordson Corporation and has experience in a variety of roles at Ernst & Young LLP. Chris earned both his master’s and bachelor’s degrees in accounting from Miami University.

Joseph Yanoska

Chief Information Officer, TruWest Companies

Joseph Yanoska is Chief Information Officer of TruWest Companies, the parent organization of River Capital Finance, River SaaS Capital, TRG Solutions, MRK Technologies and Sibling Revelry Brewing. He is a technology veteran with a background in the online social expression and banking industries. Joe helps our portfolio investments as a technology mentor. He strategizes along with your team on development roadmaps and security assessments. He would love to help you scale your technology to grow with your business.

Tara Lavelle

VP of Marketing

Tara Lavelle leads marketing for River SaaS Capital, MRK Tech, and River Capital Finance since 2020. Most recently Tara lead marketing at CardinalCommerce, a high growth Fintech SaaS business culminating in the sale to Visa.

Seed Stage Companies

Seed stage companies are generally pre-revenue or are not generating enough monthly recurring revenue (MRR) to qualify for venture debt.

But if you are generating at least some MRR and showing signs of product/market fit, we would love to talk about how we can help.

Learn More

Growth Stage Companies

Grow your business aggressively, while preserving your ownership stake in the process.

Have you achieved product/market fit and accelerating growth? Find out how our financing solutions can help you continue to grow, extend your runway or allow you some financial flexibility.

Learn More

Scaling Companies

Use our financing solutions to overcome growth plateaus to take your business to the next level.

As you continue to scale your business, find out how a partnership with River SaaS can help you enter new markets, onboard critical talent or expand your sales and marketing efforts.

Learn More