What is Debt Financing

Insights on venture debt.

How Venture Debt and Equity Financing Can Work Together

A Quick Recap of Debt and Equity Financing If you’ve explored your options for growth funding, you’ve probably read quite a bit about venture capital, bank loans, angel investors, and venture debt. Each of these offers certain advantages, and some work better for certain business types than others. With venture capital and angel investors, you …Read More

How to Grow Your SaaS Business Sustainably and Profitably

The SaaS Industry is on Fire The rapid adoption of SaaS platforms into companies’ technology toolkits is both an advantage and a challenge for the businesses that created those platforms. It’s an advantage in that, obviously, it’s more subscribers and more revenue. It’s a challenge because not all SaaS companies are ready for that growth. …Read More

Make It Easy for Your Subscribers to Prove SaaS ROI

Data Makes the World Go ’Round Long gone are the days when decision-making was driven by instinct. Data rules the way forward, and more than ever, the way forward needs to be justified. That justification needs to be more than just checking off the “is there a fit” box. The business and financial value need …Read More

How SaaS Integrations Open the Door to Success

IT is Looking for Options that Integrate with Existing Applications Despite the tremendous growth of SaaS over the past couple years and its anticipated growth throughout 2019, SaaS companies must understand that new opportunities in themselves may not necessarily translate into scalable growth. New subscribers are great and are worth your time and effort, but …Read More

Want to Increase Your SaaS User Adoption? Here Are 3 Recommendations

The SaaS industry has grown exponentially over the past few years, and it’s expected to continue doing so throughout 2019. But growth doesn’t necessarily equate to complete SaaS user adoption — a metric that must be carefully monitored and analyzed on a frequent basis to ensure that all the new subscribers you’re bringing in are, …Read More

Benefits of Using Venture Debt to Finance Growth

We recently explored how to approach entering new revenue segments as well as the marketing channels that can be used to enter them. In each post, we discussed how venture debt financing plays a strategic role. Here, we’ll go more in-depth into specific benefits that can help you achieve your growth goals as you experiment …Read More

Which of These Three SaaS Marketing Channels Are You Focusing On?

As a SaaS business, you likely have multiple revenue segments from which you gain customers and growth. Depending on your product and market, some may have performed better for you than others. While certain businesses may not be ready for your platform, what’s important is that you find out. To do that, it’s important that …Read More

How to Identify the Best SaaS Revenue Segments to Successfully Scale Your Business

Understanding SaaS Revenue Segments As a SaaS company, your revenue primarily comes through subscriptions to your platform. But the sources of those subscriptions compared against customer size are what comprise your SaaS revenue segments. You may have multiple sources across digital and non-digital channels, but often, they can be grouped into 1) outbound, 2) inbound, …Read More

 

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