Insights on venture debt.

The SaaS industry has grown exponentially over the past few years, and it’s expected to continue doing so throughout 2019. But growth doesn’t necessarily equate to complete SaaS user adoption — a metric that must be carefully monitored and analyzed on a frequent basis to ensure that all the new subscribers you’re bringing in are, …Read More

We recently explored how to approach entering new revenue segments as well as the marketing channels that can be used to enter them. In each post, we discussed how venture debt financing plays a strategic role. Here, we’ll go more in-depth into specific benefits that can help you achieve your growth goals as you experiment …Read More

Marketing is a broad discipline, and for SaaS, choosing the right SaaS marketing channels can be difficult. Here are some recommendations.

Ready for growth? Make sure you’re focusing on the right SaaS revenue segments so you don’t waste resources where there’s no demand or need.

What Happened in 2018? The industry witnessed firsthand the trend of more and more companies adopting SaaS platforms as part of their overall technology strategy. Additionally, we saw infrastructure services experience massive growth, particularly for AWS. This service accounted for 55% of Amazon’s operating profit, though it only contributed 12 percent to net sales. SaaS …Read More

How is your SaaS go-to-market strategy performing? Here’s what you should know to ensure it’s successful as you seek to grow.

First, What is the Digital Transformation? The digital transformation is a collective term for industries and organizations (and even non-business sectors and governments and societies themselves) across the world following the trend of changing the way they use digital technologies while also accelerating their impact. It’s a very broad term with vast implications across the …Read More

The SaaS industry saw some serious growth in 2018. While businesses have been using SaaS platforms for years, more and more have been adopting and implementing SaaS applications as key components of their business operations — so much so that cloud infrastructure platforms such as Microsoft Azure and Amazon Web Services, the cloud-based foundations of …Read More

A final loan condition we wanted to cover is the use of personal guarantees in raising capital. A personal guarantee agreement isn’t something you’ll often find in the venture debt financing sphere, but you might be asked to sign one if you pursue other forms of financing. Specifically, bank loans and other lenders may require …Read More

There are many terms and financial mechanisms involved in venture debt financing, one of which is a debt covenant. This is one of the loan conditions you may be required to accept to receive venture debt financing. At first, this might give you pause — but a debt covenant is less of a risk to …Read More