Insights on venture debt.

IT is Looking for Options that Integrate with Existing Applications Despite the tremendous growth of SaaS over the past couple of years and its anticipated growth moving forward, SaaS companies must understand that new opportunities in themselves may not necessarily translate into scalable growth. New subscribers are great and are worth your time and effort, …Read More

More Companies are Adopting SaaS, and IT Is Responsible For It One of the biggest focuses for SaaS companies heading into 2019 should be a renewed push toward greater SaaS user adoption. Astounding growth throughout the SaaS and cloud industries reveals that businesses of all industries and sizes are seeing the benefit of using SaaS …Read More

The SaaS industry has grown exponentially over the past few years, and it’s expected to continue doing so throughout 2019. But growth doesn’t necessarily equate to complete SaaS user adoption — a metric that must be carefully monitored and analyzed on a frequent basis to ensure that all the new subscribers you’re bringing in are, …Read More

We recently explored how to approach entering new revenue segments as well as the marketing channels that can be used to enter them. In each post, we discussed how venture debt financing plays a strategic role. Here, we’ll go more in-depth into specific benefits that can help you achieve your growth goals as you experiment …Read More

Marketing is a broad discipline, and for SaaS, choosing the right SaaS marketing channels can be difficult. Here are some recommendations.

Ready for growth? Make sure you’re focusing on the right SaaS revenue segments so you don’t waste resources where there’s no demand or need.

How is your SaaS go-to-market strategy performing? Here’s what you should know to ensure it’s successful as you seek to grow.

The SaaS industry saw some serious growth in 2018. While businesses have been using SaaS platforms for years, more and more have been adopting and implementing SaaS applications as key components of their business operations — so much so that cloud infrastructure platforms such as Microsoft Azure and Amazon Web Services, the cloud-based foundations of …Read More

A final loan condition we wanted to cover is the use of personal guarantees in raising capital. A personal guarantee agreement isn’t something you’ll often find in the venture debt financing sphere, but you might be asked to sign one if you pursue other forms of financing. Specifically, bank loans and other lenders may require …Read More

There are many terms and financial mechanisms involved in venture debt financing, one of which is a debt covenant. This is one of the loan conditions you may be required to accept to receive venture debt financing. At first, this might give you pause — but a debt covenant is less of a risk to …Read More