Insights on venture debt.
Category: Thought Leadership
The Difference Between Debt Financing and Equity Financing
Two Great Financing Solutions — But Which is Right for Your Business? For SaaS companies (and indeed many other types of companies), there are a number of options available when it comes to financially enable and supporting growth. Two of the most common sources of funding are venture debt financing and equity-based financing. Each provides …Read More
How to Market a SaaS Platform in 2020
New Year, New Strategy As 2019 comes to a close and a new decade arrives, now is the perfect time to revisit your marketing strategy for the year ahead. If you’ve been wondering how to market a SaaS platform, especially one you’ve already been promoting for some time, we’ve got you covered. We understand that …Read More
Use These SaaS Sales Best Practices to Grow in 2020
Did You Achieve Your Goals in 2019? How was 2019 for your organization? Naturally, you had a set of goals you wanted to achieve. These might have included reaching a certain revenue or expanding your team. Maybe one was taking your platform to the next level based on a year or two of customer feedback. …Read More
Looking for a Lower Cost of Capital for Startups?
5-Minute Read When It Comes to Funding, Not All Options Are the Same Recently, we did a side-by-side comparison of equity vs. debt capital funding for growing SaaS companies. Both are outstanding options for organizations that have grown beyond the seed and early stages and are generating strong, stable, and sticky monthly recurring revenue (MRR). …Read More
What SaaS Equity Financing Is and How It Works
5-Minute Read What is SaaS Equity Financing? SaaS equity financing is receiving capital in exchange for ownership in a company. A number of options are available when it comes to equity financing, such as obtaining funding through an angel investor (a private individual willing to invest in a business), a venture capital firm (investment in …Read More
Equity vs Debt Capital Funding: Comparing the Costs
Wondering what the best funding solution is to grow your SaaS business? Get a side-by-side comparison of equity vs. debt capital here.
Looking for a SaaS Line of Credit? Try These Options Instead
Thinking about a SaaS line of credit? At traditional institutions, you might have trouble. Learn how our debt and equity solutions help.
Why River SaaS Capital Doesn’t Take Loan Warrants
What Are Loan Warrants? There are a number of financial mechanisms and loan conditions that lenders can utilize to both strengthen and secure their agreements with clients. These include covenants, guarantees, and loan warrants. While these are intended to protect both the lender and the borrower, there is often a fair amount of confusion around …Read More
3 Benefits of SaaS for Small Business
SMBs Are the Core of the American Economy When you consider the number of businesses in the United States, you know that the figure stands in the millions. But what often comes to mind first are the enterprises and powerhouses that dominate headlines and our everyday lives. We’re also familiar with the mid-market companies that …Read More
Why the Flexibility of SaaS is More Important Than Ever
The flexibility of SaaS is one of its greatest benefits. This must be communicated in marketing and sales efforts consistently and to users.