Insights on venture debt.
Category: Thought Leadership
Why the Flexibility of SaaS is More Important Than Ever
The flexibility of SaaS is one of its greatest benefits. This must be communicated in marketing and sales efforts consistently and to users.
Using the Benefits of SaaS to Support Business Growth
Understanding > Growth Across the board, organizations are adopting SaaS platforms in their technology stacks. Research shows that organizations with >250 employees use >100 SaaS applications, while small firms of <50 employees use between 25–50 SaaS solutions on average. From new productivity suites to tools that automate numerous internal functions, the benefits of SaaS and its …Read More
Using SaaS Marketing Automation to Retain and Leverage SaaS Users
Why Automation is Critical for SaaS Companies of All Stages We’re hard-pressed to find any instance in which automation isn’t a valuable function of a growing SaaS business. The reason is simple: the less your team has to do manually (or electronically, which still requires time and mindshare and costs you money), and the more …Read More
Two Reasons Why You Need to Be Measuring SaaS Customer Engagement
No matter how industry-changing and unique the idea behind your platform might be, you’ll never truly understand its magnitude or value until you understand your SaaS customer engagement. Your platform itself won’t tell you how great it is — that validation comes from your customers. Unless you conduct a survey (which would likely only get …Read More
SaaS Retention Strategies: Using the Relationships You’ve Already Won to Grow
Customer Acquisition is Hard Enough — Focus on Existing Users to Upsell Growth is both a boon and a burden. As you gain more subscribers to your platform, your revenue increases, you get a better understanding of how users interact with your platform, and you can use both to move your product and your company …Read More
How Venture Debt and Equity Financing Can Work Together
A Quick Recap of Debt and Equity Financing If you’ve explored your options for growth funding, you’ve probably read quite a bit about venture capital, bank loans, angel investors, and venture debt. Each of these offers certain advantages, and some work better for certain business types than others. With venture capital and angel investors, you …Read More
How to Grow Your SaaS Business Sustainably and Profitably
The SaaS Industry is on Fire The rapid adoption of SaaS platforms into companies’ technology toolkits is both an advantage and a challenge for the businesses that created those platforms. It’s an advantage in that, obviously, it’s more subscribers and more revenue. It’s a challenge because not all SaaS companies are ready for that growth. …Read More
Make It Easy for Your Subscribers to Prove SaaS ROI
Data Makes the World Go ’Round Long gone are the days when decision-making was driven by instinct. Data rules the way forward, and more than ever, the way forward needs to be justified. That justification needs to be more than just checking off the “is there a fit” box. The business and financial value need …Read More
How SaaS Integration Opens the Door to Success
IT is Looking for Options that Integrate with Existing Applications Despite the tremendous growth of SaaS over the past couple of years and its anticipated growth moving forward, SaaS companies must understand that new opportunities in themselves may not necessarily translate into scalable growth. New subscribers are great and are worth your time and effort, …Read More
How Accessibility and Manageability Bridge the Gap Between SaaS and IT
More Companies are Adopting SaaS, and IT Is Responsible For It One of the biggest focuses for SaaS companies heading into 2019 should be a renewed push toward greater SaaS user adoption. Astounding growth throughout the SaaS and cloud industries reveals that businesses of all industries and sizes are seeing the benefit of using SaaS …Read More