Insights on venture debt.
Westlake, OH – River SaaS Capital, a private venture debt fund lending growth capital to Software as a Service (SaaS) companies, announced that it has provided non-dilutive capital to Etail Solutions, an e-commerce software partner for online retailers. Etail plans to use the proceeds to add key sales and marketing personnel and accelerate their market penetration. …Read More
One of the most important SaaS growth strategies you should consider is identifying, understanding, and improving your conversion rate. At a high level, your SaaS conversion rate is a combination of a number of factors that include your sales and marketing efforts, your customer service, your brand and position, your competitors, and so on. These …Read More
Sales funnels aren’t anything new, but efforts to improve, enhance, and streamline them should be ongoing. A SaaS funnel is no different.
For a young SaaS company, churn can mean the difference between explosive growth and implosive loss. Learn more about SaaS churn and how to address it here.
Getting the first hundred customers — even just the first few! — to your SaaS business is exciting and critical to your future. But customer acquisition isn’t the only thing to focus on for growth. That’s why we’ve put together this breakdown of SaaS growth strategies — opportunities beyond customer acquisition for you as SaaS …Read More
When you’re growing a SaaS company you may find yourself in need of additional capital. Learn more about the application for financing here.
Similarity of Purpose Doesn’t Mean Solidarity of Service Just because debt financing companies offer similar funding doesn’t mean their offerings, service, and support are the same. In fact, the differences can sometimes be as fundamentally drastic as debt financing vs. equity financing. You could say that venture debt financing companies share a common goal: helping …Read More
The Possibilities Are Endless Growing a business requires capital, plain and simple. You need to invest in new products and processes, expand sales and marketing initiatives, pay vendors for services, and more. Despite the growth you see, these expenses can quickly catch up to or even overtake existing capital or revenue — but that doesn’t …Read More
One Growing Company, Two Growth Choices Growing a SaaS business is no easy task, especially considering the vast differences between debt financing vs. equity financing. Regardless of your industry or geography, acquiring new customers, growing existing relationships, attracting top-performing talent, and managing the numerous administrative requirements of a business takes a great deal of effort …Read More
A Solid Standalone or a Strategic Supplement As a business owner focused on growing a SaaS company, you may be exploring options to get more working capital and continue your growth trajectory — or even expedite it. Whether you’ve been funding your growth since the company started or have already received VC investment, venture debt …Read More