Insights on venture debt.
How Venture Debt and Equity Financing Can Work Together
A Quick Recap of Debt and Equity Financing If you’ve explored your options for growth funding, you’ve probably read quite a bit about venture capital, bank loans, angel investors, and venture debt. Each of these offers certain advantages, and some work better for certain business types than others. With venture capital and angel investors, you …Read More
How to Grow Your SaaS Business Sustainably and Profitably
The SaaS Industry is on Fire The rapid adoption of SaaS platforms into companies’ technology toolkits is both an advantage and a challenge for the businesses that created those platforms. It’s an advantage in that, obviously, it’s more subscribers and more revenue. It’s a challenge because not all SaaS companies are ready for that growth. …Read More
Make It Easy for Your Subscribers to Prove SaaS ROI
Data Makes the World Go ’Round Long gone are the days when decision-making was driven by instinct. Data rules the way forward, and more than ever, the way forward needs to be justified. That justification needs to be more than just checking off the “is there a fit” box. The business and financial value need …Read More
How SaaS Integration Opens the Door to Success
IT is Looking for Options that Integrate with Existing Applications Despite the tremendous growth of SaaS over the past couple of years and its anticipated growth moving forward, SaaS companies must understand that new opportunities in themselves may not necessarily translate into scalable growth. New subscribers are great and are worth your time and effort, …Read More
How Accessibility and Manageability Bridge the Gap Between SaaS and IT
More Companies are Adopting SaaS, and IT Is Responsible For It One of the biggest focuses for SaaS companies heading into 2019 should be a renewed push toward greater SaaS user adoption. Astounding growth throughout the SaaS and cloud industries reveals that businesses of all industries and sizes are seeing the benefit of using SaaS …Read More
Want to Increase Your SaaS User Adoption? Here Are 3 Recommendations
The SaaS industry has grown exponentially over the past few years, and it’s expected to continue doing so throughout 2019. But growth doesn’t necessarily equate to complete SaaS user adoption — a metric that must be carefully monitored and analyzed on a frequent basis to ensure that all the new subscribers you’re bringing in are, …Read More
Benefits of Using Venture Debt to Finance Growth
We recently explored how to approach entering new revenue segments as well as the marketing channels that can be used to enter them. In each post, we discussed how venture debt financing plays a strategic role. Here, we’ll go more in-depth into specific benefits that can help you achieve your growth goals as you experiment …Read More
Which of These Three SaaS Marketing Channels Are You Focusing On?
Marketing is a broad discipline, and for SaaS, choosing the right SaaS marketing channels can be difficult. Here are some recommendations.
How to Identify the Best SaaS Revenue Segments to Successfully Scale Your Business
Ready for growth? Make sure you’re focusing on the right SaaS revenue segments so you don’t waste resources where there’s no demand or need.
How SaaS Industry Growth Necessitates a Better Financial Strategy
What Happened in 2018? The industry witnessed firsthand the trend of more and more companies adopting SaaS platforms as part of their overall technology strategy. Additionally, we saw infrastructure services experience massive growth, particularly for AWS. This service accounted for 55% of Amazon’s operating profit, though it only contributed 12 percent to net sales. SaaS …Read More