Insights on venture debt.
There are many benefits of debt financing. Here are some practical, real-world uses to consider as you evaluate your investment options.
Debt Financing Should Be Used for Growth If you’re researching how to grow a SaaS company, particularly during the scaling stage, you’re going to come across a lot of recommendations and financing options. These include everything from bank loans and debt financing to angel investors and venture capital sponsorship. You may have even obtained funding …Read More
As a scaling SaaS business, you may have come to a point where your SaaS marketing strategy needs to be revisited. Maybe everything you’ve done up to this point has plateaued. Maybe they aren’t moving the needle fast enough. Or you haven’t been able to dedicate the resources to invest in marketing. Whatever the situation, …Read More
Is It Time to Take Your Team to the Next Level? As a venture debt financing lender, we work with a number of scaling SaaS businesses that have varying goals for their growth capital. These goals might be ramping up sales and marketing efforts, extending their cash runway between raise rounds, and more. However, most …Read More
Well Done You probably didn’t think you could do it: creating your own SaaS platform and company. But you did. Whether you undertook the journey alone or worked side-by-side with a business partner or two, you’ve successfully built and launched a SaaS product. You’ve landed customers who saw the value in your product and chose …Read More
You’re not alone in your market. Other companies are vying for your subscribers. Learn how to strengthen your SaaS competitive advantage.
Your SaaS customer retention strategy is critical. New subscribers are important, but maintaining loyal subscribers is just as rewarding.
Westlake, OH – River SaaS Capital, a private venture debt fund lending growth capital to Software as a Service (SaaS) companies, announced that it has provided non-dilutive capital to Etail Solutions, an e-commerce software partner for online retailers. Etail plans to use the proceeds to add key sales and marketing personnel and accelerate their market penetration. …Read More
One of the most important SaaS growth strategies you should consider is identifying, understanding, and improving your conversion rate. At a high level, your SaaS conversion rate is a combination of a number of factors that include your sales and marketing efforts, your customer service, your brand and position, your competitors, and so on. These …Read More
Sales funnels aren’t anything new, but efforts to improve, enhance, and streamline them should be ongoing. A SaaS funnel is no different.