Insights on venture debt.
SMBs Are the Core of the American Economy When you consider the number of businesses in the United States, you know that the figure stands in the millions. But what often comes to mind first are the enterprises and powerhouses that dominate headlines and our everyday lives. We’re also familiar with the mid-market companies that …Read More
The flexibility of SaaS is one of its greatest benefits. This must be communicated in marketing and sales efforts consistently and to users.
Understanding > Growth Across the board, organizations are adopting SaaS platforms in their technology stacks. Research shows that organizations with >250 employees use >100 SaaS applications, while small firms of <50 employees use between 25–50 SaaS solutions on average. From new productivity suites to tools that automate numerous internal functions, the benefits of SaaS and its …Read More
Cleveland, OH — August 26, 2019 — River SaaS Capital (RSC) is pleased to announce it has expanded its financing capabilities to include equity-based solutions. This offering will complement the firm’s existing debt solutions for Software-as-a-Service (SaaS) companies located in the United States. “Conversations with our growing portfolio of borrowers have suggested the need for …Read More
Why Automation is Critical for SaaS Companies of All Stages We’re hard-pressed to find any instance in which automation isn’t a valuable function of a growing SaaS business. The reason is simple: the less your team has to do manually (or electronically, which still requires time and mindshare and costs you money), and the more …Read More
No matter how industry-changing and unique the idea behind your platform might be, you’ll never truly understand its magnitude or value until you understand your SaaS customer engagement. Your platform itself won’t tell you how great it is — that validation comes from your customers. Unless you conduct a survey (which would likely only get …Read More
Customer Acquisition is Hard Enough — Focus on Existing Users to Upsell Growth is both a boon and a burden. As you gain more subscribers to your platform, your revenue increases, you get a better understanding of how users interact with your platform, and you can use both to move your product and your company …Read More
A Quick Recap of Debt and Equity Financing If you’ve explored your options for growth funding, you’ve probably read quite a bit about venture capital, bank loans, angel investors, and venture debt. Each of these offers certain advantages, and some work better for certain business types than others. With venture capital and angel investors, you …Read More
The SaaS Industry is on Fire The rapid adoption of SaaS platforms into companies’ technology toolkits is both an advantage and a challenge for the businesses that created those platforms. It’s an advantage in that, obviously, it’s more subscribers and more revenue. It’s a challenge because not all SaaS companies are ready for that growth. …Read More
Data Makes the World Go ’Round Long gone are the days when decision-making was driven by instinct. Data rules the way forward, and more than ever, the way forward needs to be justified. That justification needs to be more than just checking off the “is there a fit” box. The business and financial value need …Read More